What you show
is the story you tell
Visual trial strategy for the plaintiff’s bar
From my offices in Napa Valley, I work with plaintiff firms across the country to develop visual strategy for litigation. For the past 17 years, I have provided assistance on over 400 cases, including some of history’s largest verdicts and settlements.
You must earn the jury’s trust.
Jurors are biased against plaintiff’s lawyers.
The only way for your message to land is for you to be accepted as a trusted source.
You must communicate your case in a way the jury will understand, learn, and remember.
Clarity is the plaintiff lawyer’s tool; confusion and doubt belong to the defense.
Once you earn the jurors’ trust,
you have their permission to teach
why your case matters.
Only then will jurors take action.
Half of the brain’s resources are devoted to processing visual information. Humans are visual, emotional storytellers. Yet many lawyers spend their entire time speaking, with few or no visuals.
Jurors are faced with an unrelenting barrage of intimidating, overwhelming data. When your presentation includes verbal and visual communication together, juror attention and retention are exponentially enhanced. Visual strategy is essential for jurors to understand, learn, remember, and care. Show, don’t tell.
Visual trial strategy means giving the jurors what they need, when they need it, to reach the conclusions you want.
My backgrounds in cognitive science, journalism, the gambling industry, advertising, and graphic design have given me a unique and highly relevant skill set for litigation strategy.
I combine exceptional design, editing, and writing with real-world insights on decision-making and emotion to distill your case themes into an effective visual strategy.
I’ll tell you the difficult truths about your case, and then I’ll help you resolve them, providing tangible, ready-to-use tools that address the toughest case issues.
Hundreds of cases later in nearly every state, history has demonstrated that my contributions produce results.
My work spec is one case per week, 20 hours live via Zoom (5 hours/day for 4 days) .
In a dynamic and fast-paced process, together we unpack and solve your case’s tough issues while I create interrelated and interdependent demonstrative exhibits in real time. At the conclusion of the work session, you’ll receive a suite of custom trial-ready exhibits that provide a comprehensive storytelling model for your case.
Visual strategy works for every kind of case. Please schedule early in the case development, not on the eve of trial; your visual strategy work session should be before the close of discovery.
If you are interested in working on a case together, please contact me.
I am also available to make presentations at select Continuing Legal Education events. Read on to learn more about my visual strategy CLE courses for trial lawyers.
Amy Hall’s Trial Strategy Academy features self-study Visual Strategy Continuing Legal Education (CLE) courses exclusively for trial lawyers and their teams:
These content-rich courses teach visual strategy from the ground up and are designed to profoundly impact the results you’ll achieve for your clients.
These courses earn State Bar of California Continuing Legal Education credits. Many states honor State Bar of California CLE credits; check with your State Bar. Learn more about visual strategy CLE courses and enroll today.
My live webinar on visual trial strategy for Trial Guides will be Tuesday, December 12, 2023 (12:30 PT, 3:30 ET). Get real-world tools you can put to use on your cases right away in this 1-hour webinar.
Learn about visual strategy for litigation live and in person. Amy was an invited presenter at these 2023 events:
“Amy’s skillful analysis of our cases always puts us a giant step ahead of the defense. Our work sessions and drill downs are always amazing and invaluable. Her production of trial graphics and wordsmithing helps us to make our complex cases simple, our facts laser focused, and our arguments crystal clear to a jury. Amy’s remarkable abilities have been indispensable to our firm.”
“Amy takes the time to learn what the case is about, what the theory is, and what the defenses are, and is able to almost magically translate that into something the jury can capture and hold on to. Working with Amy has changed the way I prepare for trial, and there is no doubt that our successes are a testament to her incredible talent.”
“Amy has worked on many exhibits for me, and I can say that Amy truly gets it: how to explain concepts visually, how a board factors into an entire case, how to get along with lawyers and how we think. She asks questions that get to the heart of the issue and which help refine the message for jurors.”